How do AI assistants decide which businesses to recommend?

Quick answer

AI assistants tend to recommend businesses whose information is clear, factual, consistent, and easy to extract from across the web. Concrete details — what you do, where, your certifications, prices, and specialities — stated plainly and backed by structured data make a business 'legible' to an AI. Vague marketing language and content hidden behind heavy JavaScript make it far less likely you'll be surfaced.